Andrea Plawutsky is the Director of Amplify Me, a Tourism Consultancy specialising in the Chinese market. Andrea spent numerous years living in China, learning the language and building a solid understanding of the Chinese culture. With over twenty-years experience in tourism and travel, one service Andrea provides is to guide Australian business owners through the process of becoming ‘China Ready’. …
How to Soar to the Top on TripAdvisor, the Importance of Word-of-Mouth and the Pros & Cons of Mobile Check-In
Robert Zatta’s family have owned the multi-award winning Best Western Bluegum Motel in Dubbo since it’s construction thirty-five years ago. In 2014, Robert and his wife Amanda, decided to take over the management of the hotel. With Amanda’s keen eye for design and Robert’s IT and sales background they embarked on a renovation of the hotel’s infrastructure and an overhaul …
Fundamentals for Life, Working in a Data Rich, Process Poor Industry & the Benefits of Online Travel Agents (OTAs)
Colby Hutchinson – Director of Customer Experience (CX) & Brand Management Administration at Best Western® Hotels & Resorts. Despite being in the hospitality game for over 25 years, Colby Hutchinson wakes up excited to go to work. His enthusiasm is infectious. I caught up with Colby when he flew in from the United States for the Best Western Australasia National …
Technology & Distribution, the Value of Partnerships & Tapping into the Consumer Perspective
Graham Perry is the Managing Director for the Best Western Hotels & Resorts, Australasia. I was lucky enough to grab a few minutes of Graham’s time during the hotel group’s National Convention held at Noosa. I was invited to the event as the official podcast media host, in an innovative effort by the Best Western to ensure important conversations discussed …