In a world where social media can make you or break you, clients can experience what you offer without walking in the door, and an online review can move you into the red. Who do you turn to who can help make sense of it all?

Hi, my name is Adrian Easdown, host of That Bad Review podcast and author of That Bad Review.

I work with business owners across resorts, caravan parks and holiday accommodation, where I use my expertise to help them streamline their businesses and maximise their profits, making sure they get ahead of the pack in this modern digital world.

Using my proven 6 step REVIEW framework, I’ll work with you to avoid reacting to the issues you face. I can help you build trust with clients who will return again and again, ensuring increased revenues for your accommodation business – helping you stand out online, and on the ground.

What We Do



If you told me a few years ago I would be managing a highly successful holiday park in one of the most beautiful places in Australia, I would’ve said you were bonkers. But the path I’ve taken to get here hasn’t been a straightforward one. There have been plenty of bumps in the road along the way, and it’s left me with a huge amount of experience to share with other business owners.

When I came back to Australia from the UK, I wanted to capitalise on the experience I had built up working at Wimbledon, Royal Ascot and the O2 Arena. I knew I wanted to help bring great holiday experiences to people, just like the family trips I had when I was a kid. So, I set about looking for an accommodation business that I could manage.

When I took over the Evans Head Holiday Park, it needed quite a bit of love and care. Applying my management and customer service experience, and with some trial and error along the way, I turned it into one of the biggest parks in the Southern Hemisphere with a revenue stream that grows year on year.

But life isn’t all about profits. I make sure that I have a great balance so I can share my success with my wife and kids, and really enjoy the life I have built.

My mission now is helping other accommodation owners replicate the success I have had in their own business and life.

I want to help you make sure that your clients are happy and that your team love coming to work every day. We can build your profits year after year and get the results you have always dreamed about. And I’ll make sure you have plenty of time to enjoy that success with the people you love!


Resort and Park Management services

Through innovation and the use of technology I can provide industry leading management services to your Park or Resort.

Customer Relationship Management

Whether it be social media, online reviews or in-house guest surveys I can create valuable feedback loops to engage your customers, get actionable feedback and assist your business to capitalise on positive feedback and reduce negative feedback.

Revenue and Pricing Management

Using advanced Business Intelligence reporting techniques, I have a unique method of advising clients on revenue and pricing and managing the process through their Reservation Management system.


I provide consulting and advisory services to accommodation owners on a wide range of areas from compliance, systems integration, technology, etc.


Staff capability and culture is key to the success of any accommodation business. I provide bespoke training sessions for all levels of staff across the accommodation industry.


Case Studies

See below a sample of Adrian’s successful business ventures whilst employed as Event Operations Manager, and subsequently Event Manager (Head of Department) for G4S (UK) Events. Adrian was regarded as a specialist tender implementer, managing successful tenders and ensuring their successful transition into business as usual.

Date: July 2011 – April 2018 (7 years 10 months)
Project: Principal/General Manager
Client: NSW Crown Holiday Parks Trust
Location: Evans Head
Value: Confidential
Description: With 579 licensed sites Evans Head Holiday Park is one of the largest parks in the Southern Hemisphere. Evans Head Holiday Park had approximately 15,000 bookings and 188,000 guest nights in 2016/17 with millions of dollars in turnover. In the 6 years of managing the managing the business, customer satisfaction has consistently risen and Evan’s Head Holiday park is currently rated #1 Specialty Lodging for Evans Head on Trip Advisor.
Date: April 2008 – January 2009 (9 months)
Project: Tender implementation of ‘Stewarding and Security Services’ at the O2 and O2 Arena (former Millennium Dome)
Client: AEG Worldwide
Location: North Greenwich, London, United Kingdom
Value: approx £2,600,000 per annum
Description: AEG Worldwide developed the disused Millennium Dome into one of the world’s best entertainment venues. As the Event Manager for G4S Events, he was required to implement the successful tender bid for the security and stewarding of the entire venue. The contract required approximately 60 full time security staff daily and up to 300 staff, supervisors and managers during events.
Date: April 2006 – July 2007 (14 months)
Project: Tender implementation of ‘Stewarding and Security services’ at Ascot
Client: Ascot Racecourse Limited (ARL)
Location: Ascot, Berkshire, United Kingdom
Value: approx £1,000,000 per annum
Description: ARL operate Ascot racecourse – the Queens racecourse. G4S Events were awarded the event stewarding and year round security tender for the racecourse after ARL spent £200M redeveloping the site. The contract required approximately 8 fulltime security staff daily and up to 150 staff, supervisors and managers during events.