In a world where social media can make you or break you, clients can experience what you offer without walking in the door, and an online review can move you into the red. Who do you turn to who can help make sense of it all?
Hi, my name is Adrian Easdown, host of That Bad Review podcast and author of bestselling book That Bad Review.
I work with business owners across resorts, caravan parks and holiday accommodation, where I use my expertise to help them streamline their businesses and maximise their profits, making sure they get ahead of the pack in this modern digital world.
Using my proven 6 step REVIEW framework, I’ll work with you to avoid reacting to the issues you face. I can help you build trust with clients who will return again and again, ensuring increased revenues for your accommodation business – helping you stand out online, and on the ground.
Resort and Park Management services
Through innovation and the use of technology I can provide industry leading management services to your Park or Resort.
Customer Relationship Management
Whether it be social media, online reviews or in-house guest surveys I can create valuable feedback loops to engage your customers, get actionable feedback and assist your business to capitalise on positive feedback and reduce negative feedback.
Revenue and Pricing Management
Using advanced Business Intelligence reporting techniques, I have a unique method of advising clients on revenue and pricing and managing the process through their Reservation Management system.
I provide consulting and advisory services to accommodation owners on a wide range of areas from compliance, systems integration, technology, etc.
Staff capability and culture is key to the success of any accommodation business. I provide bespoke training sessions for all levels of staff across the accommodation industry.
As an extremely successful contract manager of numerous holiday parks Adrian has a track record of achieving double digit revenue growth in businesses that traditionally have struggled to achieve CPI growth. Below are some examples of current and past clients.
|Date:||August 2016 – current|
|Client:||Clarence Valley Council – Clarence Coast Holiday Parks|
|Location:||Calypso Yamba Holiday Park|
Calypso Yamba Holiday Park (160+ sites) is located right in the heart of Yamba which has been voted Australia’s Top Town in 2009 and again in 2016.
Since commencing management of the park we achieved 10% and 13% annual year-on-year revenue growth.
We are about to embark on a $8M redevelopment of the park that will see most of the park rebuilt from the ground up.
|Date:||July 2011 – April 2018|
|Client:||NSW Crown Holiday Parks Trust|
|Location:||Evans Head Holiday Park|
With 579 licensed sites Evans Head Holiday Park is one of the largest parks in the Southern Hemisphere. Evans Head Holiday Park had 16,000+ bookings and 190,000+ guest nights in 2017/18 with millions of dollars in turnover.
In the seven years of managing the business we achieved consistent double digit revenue growth, exceptional customer satisfaction and Evan’s Head Holiday park was rated #1 Specialty Lodging for Evans Head on Trip Advisor.