In a world where social media can make you or break you, clients can experience what you offer without walking in the door, and an online review can move you into the red. Who do you turn to who can help make sense of it all?

Hi, my name is Adrian Easdown, host of That Bad Review podcast and author of bestselling book That Bad Review.

I work with business owners across resorts, caravan parks and holiday accommodation, where I use my expertise to help them streamline their businesses and maximise their profits, making sure they get ahead of the pack in this modern digital world.

Using my proven 6 step REVIEW framework, I’ll work with you to avoid reacting to the issues you face. I can help you build trust with clients who will return again and again, ensuring increased revenues for your accommodation business – helping you stand out online, and on the ground.

What We Do

 

About

If you told me a few years ago I would be managing a highly successful holiday park in one of the most beautiful places in Australia, I would’ve said you were bonkers. But the path I’ve taken to get here hasn’t been a straightforward one. There have been plenty of bumps in the road along the way, and it’s left me with a huge amount of experience to share with other business owners.

When I came back to Australia from the UK, I wanted to capitalise on the experience I had built up working at Wimbledon, Royal Ascot and the O2 Arena. I knew I wanted to help bring great holiday experiences to people, just like the family trips I had when I was a kid. So, I set about looking for an accommodation business that I could manage.

When I took over the Evans Head Holiday Park, it needed quite a bit of love and care. Applying my management and customer service experience, and with some trial and error along the way, I turned it into one of the biggest parks in the Southern Hemisphere with a revenue stream that grows year on year.

But life isn’t all about profits. I make sure that I have a great balance so I can share my success with my wife and kids, and really enjoy the life I have built.

My mission now is helping other accommodation owners replicate the success I have had in their own business and life.

I want to help you make sure that your clients are happy and that your team love coming to work every day. We can build your profits year after year and get the results you have always dreamed about. And I’ll make sure you have plenty of time to enjoy that success with the people you love!

Products

Resort and Park Management services

Through innovation and the use of technology I can provide industry leading management services to your Park or Resort.

Customer Relationship Management

Whether it be social media, online reviews or in-house guest surveys I can create valuable feedback loops to engage your customers, get actionable feedback and assist your business to capitalise on positive feedback and reduce negative feedback.

Revenue and Pricing Management

Using advanced Business Intelligence reporting techniques, I have a unique method of advising clients on revenue and pricing and managing the process through their Reservation Management system.

Advisory

I provide consulting and advisory services to accommodation owners on a wide range of areas from compliance, systems integration, technology, etc.

Training

Staff capability and culture is key to the success of any accommodation business. I provide bespoke training sessions for all levels of staff across the accommodation industry.

Testimonials

Case Studies

As an extremely successful contract manager of numerous holiday parks Adrian has a track record of achieving double digit revenue growth in businesses that traditionally have struggled to achieve CPI growth. Below are some examples of current and past clients.


Date: Sept 2018 – current
Project: Principal/General Manager
Client: Clarence Valley Council – Clarence Coast Holiday Parks
Location: Brooms Head Holiday Park
Value: Confidential
Description: Brooms Head Holiday Park (300+ sites) is one of the last old school reserve style camping grounds remaining in NSW. The park is absolute beachfront with ocean view hilltop cabins, beachfront camping and van sites.

We achieved 6% revenue growth at the end of our first financial year and a tremendous improvement in customer satisfaction measured through internal NPS scoring and review sites.

Date: August 2016 – current
Project: Principal/General Manager
Client: Clarence Valley Council – Clarence Coast Holiday Parks
Location: Calypso Yamba Holiday Park
Value: Confidential
Description: Calypso Yamba Holiday Park (160+ sites) is located right in the heart of Yamba which has been voted Australia’s Top Town in 2009 and again in 2016.

Since commencing management of the park we achieved 10% and 13% annual year-on-year revenue growth.

We are about to embark on a $8M redevelopment of the park that will see most of the park rebuilt from the ground up.

Date: July 2011 – April 2018
Project: Principal/General Manager
Client: NSW Crown Holiday Parks Trust
Location: Evans Head Holiday Park
Value: Confidential
Description: With 579 licensed sites Evans Head Holiday Park is one of the largest parks in the Southern Hemisphere. Evans Head Holiday Park had 16,000+ bookings and 190,000+ guest nights in 2017/18 with millions of dollars in turnover.

In the seven years of managing the business we achieved consistent double digit revenue growth, exceptional customer satisfaction and Evan’s Head Holiday park was rated #1 Specialty Lodging for Evans Head on Trip Advisor.

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