In a world where social media can make you or break you, clients can experience what you offer without walking in the door, and an online review can move you into the red. Who do you turn to who can help make sense of it all?
Hi, my name is Adrian Easdown, host of That Bad Review podcast and author of That Bad Review.
I work with business owners across resorts, caravan parks and holiday accommodation, where I use my expertise to help them streamline their businesses and maximise their profits, making sure they get ahead of the pack in this modern digital world.
Using my proven 6 step REVIEW framework, I’ll work with you to avoid reacting to the issues you face. I can help you build trust with clients who will return again and again, ensuring increased revenues for your accommodation business – helping you stand out online, and on the ground.
Resort and Park Management services
Through innovation and the use of technology I can provide industry leading management services to your Park or Resort.
Customer Relationship Management
Whether it be social media, online reviews or in-house guest surveys I can create valuable feedback loops to engage your customers, get actionable feedback and assist your business to capitalise on positive feedback and reduce negative feedback.
Revenue and Pricing Management
Using advanced Business Intelligence reporting techniques, I have a unique method of advising clients on revenue and pricing and managing the process through their Reservation Management system.
I provide consulting and advisory services to accommodation owners on a wide range of areas from compliance, systems integration, technology, etc.
Staff capability and culture is key to the success of any accommodation business. I provide bespoke training sessions for all levels of staff across the accommodation industry.
See below a sample of Adrian’s successful business ventures whilst employed as Event Operations Manager, and subsequently Event Manager (Head of Department) for G4S (UK) Events. Adrian was regarded as a specialist tender implementer, managing successful tenders and ensuring their successful transition into business as usual.
|Date:||April 2008 – January 2009 (9 months)|
|Project:||Tender implementation of ‘Stewarding and Security Services’ at the O2 and O2 Arena (former Millennium Dome)|
|Location:||North Greenwich, London, United Kingdom|
|Value:||approx £2,600,000 per annum|
|Description:||AEG Worldwide developed the disused Millennium Dome into one of the world’s best entertainment venues. As the Event Manager for G4S Events, he was required to implement the successful tender bid for the security and stewarding of the entire venue. The contract required approximately 60 full time security staff daily and up to 300 staff, supervisors and managers during events.|
|Date:||April 2006 – July 2007 (14 months)|
|Project:||Tender implementation of ‘Stewarding and Security services’ at Ascot|
|Client:||Ascot Racecourse Limited (ARL)|
|Location:||Ascot, Berkshire, United Kingdom|
|Value:||approx £1,000,000 per annum|
|Description:||ARL operate Ascot racecourse – the Queens racecourse. G4S Events were awarded the event stewarding and year round security tender for the racecourse after ARL spent £200M redeveloping the site. The contract required approximately 8 fulltime security staff daily and up to 150 staff, supervisors and managers during events.|