Andrea Plawutsky from Amplify Me on: Becoming China Ready, 8 Tips for Tapping into a New Market & Selling Benefits not Features

85. Andrea Plawutsky on: Becoming China Ready, 8 Tips for Tapping into a New Market & Selling Benefits not Features

Andrea Plawutsky is the Director of Amplify Me, a Tourism Consultancy specialising in the Chinese market. Andrea spent numerous years living in China, learning the language and building a solid understanding of the Chinese culture. With over twenty-years experience in tourism and travel, one service Andrea provides is to guide Australian business owners through the process of becoming ‘China Ready’.

On this week’s episode of the ‘That Bad Review’ podcast series, Andrea and Adrian have a great chat about the growth of the inbound Chinese visitor market and the opportunities this expansion presents.  Andrea shares eight insightful tips for tapping into the Chinese market and sheds light on why Australian business owners need to focus more on selling the benefits of a product, not just listing the features.

If you’re involved in any way with the tourism industry, manage an accommodation business or operate a service-based enterprise, this is one podcast you won’t want to miss.

In this episode, Andrea and Adrian also discuss:

  • Andrea’s exciting and extensive career in the Tourism Industry
  • What sparked Andrea’s love for China
  • Changes in China over the last few decades
  • How the lack of legacy systems allows for innovation and change
  • How target markets in China differ to those in Australia
  • Small changes business owners can make to enhance the Chinese visitors experience
  • Why the number 8 is considered lucky in China
  • Mobile payments and social media in China
  • Essential review platforms to monitor if hosting Chinese guests
  • The importance of shareable moments
  • Managing guest expectations
  • Using appropriate language translation tools
  • The advertising power of reviews
  • Why partnerships are essential to business growth
  • The need to prioritise travel over everything else

Andrea’s LinkedIn Profile

Amplify Me Facebook Page

Union Pay



Tourism Queensland – Be China Ready Factsheets

Ma Feng Wo

Mao Tu Ying

QR codes

Fish D’Vine Airlie Beach

Bridestowe Lavender (Bears)

Lake Tyrrell in Victoria

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