Below you'll find a list of all posts that have been tagged as “marketing strategies”
Amir Harpaz is the Co-founder & CEO of Book Outdoors, Board Member of the Florida & Alabama Association for RV Parks & Campgrounds, and Vice President of Harp Development. Amir was invited by Newbook to speak at the Tourism Innovators Conference at the Gold Coast in June. I was lucky enough to spend a bit of one-on-one time chatting to …
Amir Harpaz is the co-founder & CEO of Book Outdoors, Board Member of the Florida & Alabama Association for RV Parks & Campgrounds, and Vice President of Harp Development. Amir was invited by Newbook to speak at the Tourism Innovators Conference held at the Gold Coast in June this year, where Adrian was fortunate enough to spend a bit of …
Paul Bambei is the President and CEO of the Association of RV Parks & Campgrounds (ARVC), based in Denver, Colorado. Adrian was fortunate enough to catch up with Paul at the Tourism Innovators Conference held at the Gold Coast in June 2019 and chat with him about the parallels and differences between the Australian and American markets. In this week’s …
Christopher Warren is an award-wining industry expert on sustainability, dedicating his time to better understanding how we as humans can significantly reduce our carbon footprint. Born in the UK, with a background in marketing, Christopher’s passion for sustainability came about somewhat by accident. His passion sparked during a local debate over the future of a tree lined road in the …
On the latest episode of That Bad Review, I spoke to Amanda Hinton, general manager of Capricorn Caves in Queensland. Being a general manager of a hospitality-based business is impressive enough, but Amanda got this position when she was 21 years old. In addition to having such a great job, Amanda is on the board of Caravanning Queensland. She started …
Having professional and well-designed images for your business might sound basic (and obvious) when you think about it. But you might be surprised by the number of holiday parks (and accommodation businesses) that don’t have proper photographs to document their property. In theory, providing a photo gallery of your property sounds straightforward — anyone with a digital camera and a …
There are three elements that will make your accommodation business better and help it to grow. Your services and your cash flow are two of those elements, and the third is feedback. Businesses that only focus on the first two elements won’t necessarily suffer as a result. They will, in all likelihood, do okay and experience moderate growth; however, those …
For holiday and caravan parks, pricing is one big aspect of a sensitive and seasonal marketplace balance that must be struck. Many different sectors of tourism have come up with different or more dynamic pricing models or practices, but caravan parks have often lagged behind. Tradition has trumped experimentation so far as the industry has been concerned, but that may …
Getting your business online is the best first step you can take to staying ahead of the competition. I outlined a few ways to do this in a previous article, but I want to expand on that information by going deeper into your company’s website – specifically search engine optimisation, usually talked about as SEO. SEO is one of the …
The United Nations World Tourism Organization (UNWTO) has declared 2017 the year of sustainable tourism for development, and as such it’s little surprise that upwards of 65% of global travellers indicate they plan to stay at an eco-friendly hotel in 2017. Or that another traveler poll shows high value placed on ‘sustainable travel’ and ‘reducing environmental impact’. As what people …
