Below you'll find a list of all posts that have been tagged as “marketing techniques”
Katrina McCarter is a speaker, author & marketing strategist, as well as the founder and CEO of Marketing to Mums. Through her business, Marketing to Mums, Katrina coaches brands in understanding how to sell more effectively to Australia’s biggest consumer market, mums. Katrina is a wealth of knowledge when it comes to marketing, sharing her insights in her books, keynote …
There are three elements that will make your accommodation business better and help it to grow. Your services and your cash flow are two of those elements, and the third is feedback. Businesses that only focus on the first two elements won’t necessarily suffer as a result. They will, in all likelihood, do okay and experience moderate growth; however, those …
The name of the game in hospitality is customer service! Attentive customer service can dramatically affect a guest’s experience with you… and your bottom line. It pays (literally) to pay attention to the customer service facet of your business because referrals are the best and cheapest marketing strategy. Follow these top tips and you will be on your way to …
In a recent article, I wrote about how you can attract and retain great staff for your business. I focused on empathising with your employees’ needs, creating a team environment and reward incentives. However, what I didn’t get into in any real detail was team culture. Team culture is intrinsically linked to that of your business, and that’s something I’ve …
When looking around for great marketing strategies you can use to enhance the reach of your business, it’s easy to drown in a sea of suggestions. Everyone offers advice, and some of it’s good advice… and some of it’s not so good. What’s important is to find the right marketing techniques for you and your business. In my time in …
