Below you'll find a list of all posts that have been tagged as “marketing strategies”
The Internet is littered with opinions. From forum comments to Youtube diatribes to Yelp reviews, separating fact from fiction is challenging; and if you’re in the hospitality industry, this deluge of opinions can have particularly serious implications for your business. One estimate says that around 90% of consumers check online reviews before committing to a purchase. This (among other …
Research shows that social messaging is one of the fastest growing behaviors online today. This should come as little surprise with WhatsApp, Wechat, Viber and Facebook Messenger coming to dominate how much of the globe communicates. Look at the daily active user (the lifeblood of any application) totals for any of these platforms and you’ll find them consistently outperforming social …
The holiday booking wars have long been dominated by large online travel agencies (OTAs) such as Agoda or Expedia. But recently, they seem to be loosening their grip, and as technology evolves, new opportunities to compete are constantly being uncovered for smaller operators. At the heart of this struggle is, of course, the customers. In the past, many smaller properties …
As technology continues to change the way we live our lives, hotels around the world are utilising the newest in-room tech to wow their guests. At Hotel 1000 in Seattle, USA, electronic sensors have been implemented in guest rooms that can scan and determine if the room is occupied. This information is transmitted to a panel on the door which …
Running a holiday park is a rewarding yet difficult experience. There are so many different aspects to consider in order to make sure everything is running as smoothly as possible, but often things can start to slide. So how do you recognise where you’re going wrong? And more importantly, how do you fix it? Here are five important rules you …
Feedback loops might sound vaguely pointless, but they are used in all aspects of life, from the human body to the environment. A feedback loop produces better behaviour by using a simple continuum: something is produced, its success is measured and those results are then used to improve production. Feedback loops can be used to help build better habits …
While social media might seem like a relatively new phenomenon, it’s actually existed in one form or another for many years, dating as far back as 550 BC, where the existence of a very primitive postal service in Ancient Persia allowed people to send things in the mail through a system of horses. Luckily, social media these days is much …
One of the most important facets of any business is having good staff. They’re the beating heart of your organisation. They can be the difference between delivering great service and maximising on your already fantastic assets, and not producing the value that your business is capable of. So, how do you go about attracting brilliant staff in the first place, …
Anti-social behaviour is unfortunately something that crops up from time to time in the accommodation industry. No one enjoys it, but it is part and parcel of running that type of business. It can risk damaging your property and, more importantly, upsetting your other guests and ruining their experience. So, it’s vital that you have measures in place to try …
When looking around for great marketing strategies you can use to enhance the reach of your business, it’s easy to drown in a sea of suggestions. Everyone offers advice, and some of it’s good advice… and some of it’s not so good. What’s important is to find the right marketing techniques for you and your business. In my time in …
