Getting a bad review can be one of hardest things to deal with in the accommodation business, but it can also be a great catalyst for improvement. Each week industry veteran Adrian Easdown talks to passionate people from across the industry who share their thoughts, experiences and lessons learned from the good, the bad and the ugly in accommodation and …
How to Empower Your Staff and Boost Motivation
Motivated staff members are the key to the success of any business. One of my previous guests on the That Bad Review podcast, Cath Bellchambers, said it best: We spend so much of our time on our tools, facilities, software and vehicles, but we don’t spend as much time on our people, and they’re the biggest financial investment we make. …
Best Buying and Selling Tips For Accommodation Business Owners From a Top Australian Broker
Like any property, when you’re buying or selling an accommodation business – caravan park, hotel or motel – there are a bunch of tips and tricks to ensure you get the best outcome. But not everyone is always aware of them. That’s why I was fortunate to have leading accommodation broker and industry veteran, Kevin Connolly of CRE Brokers, on …
15. Buying or Selling an Accommodation Business the Right Way, with Kevin Connolly
If you’re thinking of buying or selling a caravan park, hotel or motel, then this episode is going to set you up to do it right. My guest is industry veteran and Principal of CRE Brokers, Kevin Connolly. If you’re not familiar with them, CRE is Australia’s leading accommodation and hospitality business brokerage firm, with offices up and down the …
Why a Good Insurance Broker is Essential to a Caravan Park Operator
Unsurprisingly, caravans really don’t like staying on the ground when they’ve got cyclonic winds battering them. This is a consistent concern for caravan park operators in subtropical locations, particularly in places like Queensland. Severe weather events seem to be getting more prevalent; and insurance is, naturally, an important consideration. But what is often neglected in that thought process, is the …
13. Secrets to Great Service, Authentic Experiences, the Airbnb Conundrum and Investment Basics with Campbell Korff
It wouldn’t be surprising to bump into my latest guest, Campbell Korff, in the surf off Byron Bay. What might surprise you is the incredible career path that’s taken him from Sydney lawyer to world-travelling finance wiz and back to Northern New South Wales. It’s here that he brings his knowledge and experience to benefit his local community, both in …
7. Feedback, Perspective and Going Viral with James Henderson
In this week’s episode of That Bad Review, I’m talking to hospitality superstar James Henderson. James has had an incredible career that spans technology, economy, hospitality and podcasting. He founded a tech company in 2014 that capitalised on nightlife and social media, and the went on to create a Facebook group that brings together thought leaders across multiple industries. Not …
5 Advantages of “Pay What You Want” Pricing
For holiday and caravan parks, pricing is one big aspect of a sensitive and seasonal marketplace balance that must be struck. Many different sectors of tourism have come up with different or more dynamic pricing models or practices, but caravan parks have often lagged behind. Tradition has trumped experimentation so far as the industry has been concerned, but that may …
4 Easy ways to Implement SEO Tips for Your Website
Getting your business online is the best first step you can take to staying ahead of the competition. I outlined a few ways to do this in a previous article, but I want to expand on that information by going deeper into your company’s website – specifically search engine optimisation, usually talked about as SEO. SEO is one of the …
Winning over International Tourists: An Easy to Replicate Formula
Australia is a hot destination for international tourists. Up to the end of April 2017, Tourism Australia states that 8.46 million international tourists visited Australia. With such a huge variety of people coming to the country, figuring out the best way to engage with them before they arrive can be a challenge. Our park is located a 40-minute drive south …