Below you'll find a list of all posts that have been tagged as “successful business”
As of February 2017, there were 2.8M Australians using TripAdvisor, bringing it in at number ten on the most popular social media platforms in Australia. This makes TripAdvisor one of the most used research tools for travellers when deciding their destinations. Making sure you have a listing you control is essential for anyone operating in the accommodation industry. Being in control …
Being in a remote area of Australia, I know the importance of being an active member of the community our accommodation business is in. The people in our neck of the woods help to deliver a great experience to my clients. From the local cafes to the tour operators, we all rely on each other to ensure our businesses survive …
The United Nations World Tourism Organization (UNWTO) has declared 2017 the year of sustainable tourism for development, and as such it’s little surprise that upwards of 65% of global travellers indicate they plan to stay at an eco-friendly hotel in 2017. Or that another traveler poll shows high value placed on ‘sustainable travel’ and ‘reducing environmental impact’. As what people …
The Internet is littered with opinions. From forum comments to Youtube diatribes to Yelp reviews, separating fact from fiction is challenging; and if you’re in the hospitality industry, this deluge of opinions can have particularly serious implications for your business. One estimate says that around 90% of consumers check online reviews before committing to a purchase. This (among other …
Technology has given people the ability to interact with far-away environments from the comfort of their own lounges. In the tourism industry, Virtual Reality allows prospective vacationers research options and a ‘pre-experience’ to investigate potential holiday spots, from room tours and online destination tours, through to fully immersive holiday experiences. Leading VR creators YouVisit Studios is providing access to the …
Having an online presence should be your top priority in 2017. Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. In the tourism industry, this is an incredibly important factor to ensure you have high occupancy rates with your accommodation. Listed below are four free and paid …
Research shows that social messaging is one of the fastest growing behaviors online today. This should come as little surprise with WhatsApp, Wechat, Viber and Facebook Messenger coming to dominate how much of the globe communicates. Look at the daily active user (the lifeblood of any application) totals for any of these platforms and you’ll find them consistently outperforming social …
Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …
The holiday booking wars have long been dominated by large online travel agencies (OTAs) such as Agoda or Expedia. But recently, they seem to be loosening their grip, and as technology evolves, new opportunities to compete are constantly being uncovered for smaller operators. At the heart of this struggle is, of course, the customers. In the past, many smaller properties …
As technology continues to change the way we live our lives, hotels around the world are utilising the newest in-room tech to wow their guests. At Hotel 1000 in Seattle, USA, electronic sensors have been implemented in guest rooms that can scan and determine if the room is occupied. This information is transmitted to a panel on the door which …
