Andrea Plawutsky from Amplify Me on: Becoming China Ready, 8 Tips for Tapping into a New Market & Selling Benefits not Features

Becoming China Ready, 8 Tips for Tapping into a New Market & Selling Benefits not Features

Andrea Plawutsky is the Director of Amplify Me, a Tourism Consultancy specialising in the Chinese market. Andrea and I have crossed paths at numerous industry events and functions. I value her perspective on a wide range of industry related topics. In particular, I was interested to chat with Andrea about the growth of the inbound Chinese visitor market, and discuss …