102. Richard Beere on Target Markets and Best Fit Products, Building Resilience Through Diversity & The Holistic Circle Driving Consumerism

Richard Beere is the Managing Director ofFastrak Asian Solutions and the Chair of Destination Southern New South Wales. With over 40 years’ experience working in the Tourism Industry, Richard possess a wealth of knowledge. Adrian was keen to chat with Richard, and hear what advice he has for industry stakeholders. Richard’s insights are even more valuable at this period in time, as we navigate through uncharted waters, not only within the tourism industry, but throughout every industry across the world.

In this week’s episode of the ‘That Bad Review’ podcast series, Richard provides some great advice to business owners, on how to ensure products are the best fit for target markets. Adrian and Richard discuss the difference between marketing to domestic travellers’ verses visitors from overseas. Richard explains the need to diversify offerings, and how doing so helps to build resilience. They have a great chat about the holistic circle, and what is driving consumerism within the industry.

Each Monday, join Adrian Easdown as he has enlightening chats with leaders within the accommodation, tourism & hospitality industries around the globe, on the first podcast of its kind in the southern hemisphere.

If you own, manage or work within the accommodation, tourism & hospitality industries or any kind of service-based business, this is one podcast you won’t want to miss.