Maybe you own a small cafe, and your business partner begged you to make a Facebook page. Or maybe you’re a big resort, and TripAdvisor and Instagram bring a sizeable percentage of your business.
Regardless of where you are in the hospitality industry, social media is something you need to be thinking about. On the latest episode of That Bad Review, we bring on Joshua Clifton, a 20-plus-year veteran of the industry who is releasing his new book, The Hospitality Handbook.
Our talk is a fascinating look at social media’s role in the industry, and why it’s something you can’t afford to ignore. Here’s a bit of what we cover:
- How the hospitality business has changed in recent decades
- Why Australia has the most cafes per person in the world
- Why Joshua thinks Facebook and Instagram were made for the hospitality industry
- How to identify key parts of your business that will appeal to new audiences
- Impostor syndrome and how to deal with it
- Australia’s hospitality industry vs. that of other countries
- Joshua’s tips for recruiting effectively and identifying key customers
- The best ways to weather bad online reviews
Links:
Masterhost Coaching
http://marketfind.rdaresearch.com/
Joshua Clifton – LinkedIn
Joshua Clifton – Instagram
Joshua Clifton – Facebook
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