Below you'll find a list of all posts that have been tagged as “accommodation business”
As of February 2017, there were 2.8M Australians using TripAdvisor, bringing it in at number ten on the most popular social media platforms in Australia. This makes TripAdvisor one of the most used research tools for travellers when deciding their destinations. Making sure you have a listing you control is essential for anyone operating in the accommodation industry. Being in control …
Being in a remote area of Australia, I know the importance of being an active member of the community our accommodation business is in. The people in our neck of the woods help to deliver a great experience to my clients. From the local cafes to the tour operators, we all rely on each other to ensure our businesses survive …
When I started getting my business on Social Media I started at zero. No likes, no followers, nothing. I knew that would change eventually as more people found the business online. When I look back where I started I know it wasn’t getting used to the technology or settings things up that scared me, it was putting myself out there. …
The Internet is littered with opinions. From forum comments to Youtube diatribes to Yelp reviews, separating fact from fiction is challenging; and if you’re in the hospitality industry, this deluge of opinions can have particularly serious implications for your business. One estimate says that around 90% of consumers check online reviews before committing to a purchase. This (among other …
Technology has given people the ability to interact with far-away environments from the comfort of their own lounges. In the tourism industry, Virtual Reality allows prospective vacationers research options and a ‘pre-experience’ to investigate potential holiday spots, from room tours and online destination tours, through to fully immersive holiday experiences. Leading VR creators YouVisit Studios is providing access to the …
Having an online presence should be your top priority in 2017. Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. In the tourism industry, this is an incredibly important factor to ensure you have high occupancy rates with your accommodation. Listed below are four free and paid …
Research shows that social messaging is one of the fastest growing behaviors online today. This should come as little surprise with WhatsApp, Wechat, Viber and Facebook Messenger coming to dominate how much of the globe communicates. Look at the daily active user (the lifeblood of any application) totals for any of these platforms and you’ll find them consistently outperforming social …
Feedback loops might sound vaguely pointless, but they are used in all aspects of life, from the human body to the environment. A feedback loop produces better behaviour by using a simple continuum: something is produced, its success is measured and those results are then used to improve production. Feedback loops can be used to help build better habits …
While social media might seem like a relatively new phenomenon, it’s actually existed in one form or another for many years, dating as far back as 550 BC, where the existence of a very primitive postal service in Ancient Persia allowed people to send things in the mail through a system of horses. Luckily, social media these days is much …
Anti-social behaviour is unfortunately something that crops up from time to time in the accommodation industry. No one enjoys it, but it is part and parcel of running that type of business. It can risk damaging your property and, more importantly, upsetting your other guests and ruining their experience. So, it’s vital that you have measures in place to try …
