Below you'll find a list of all posts that have been tagged as “business”
Social media revolutionised marketing, and the hospitality marketing game changed right along with this revolution. One of the key ingredients to hospitality marketing in the age of social media is user-generated content (UGC). This is essentially anything posted firsthand from a customer. It’s unlikely you need any convincing of UGC’s value, but here are a few snippets regardless. According to …
As technology continues to change the way we live our lives, hotels around the world are utilising the newest in-room tech to wow their guests. At Hotel 1000 in Seattle, USA, electronic sensors have been implemented in guest rooms that can scan and determine if the room is occupied. This information is transmitted to a panel on the door which …
Feedback loops might sound vaguely pointless, but they are used in all aspects of life, from the human body to the environment. A feedback loop produces better behaviour by using a simple continuum: something is produced, its success is measured and those results are then used to improve production. Feedback loops can be used to help build better habits …
While social media might seem like a relatively new phenomenon, it’s actually existed in one form or another for many years, dating as far back as 550 BC, where the existence of a very primitive postal service in Ancient Persia allowed people to send things in the mail through a system of horses. Luckily, social media these days is much …
One of the most important facets of any business is having good staff. They’re the beating heart of your organisation. They can be the difference between delivering great service and maximising on your already fantastic assets, and not producing the value that your business is capable of. So, how do you go about attracting brilliant staff in the first place, …
When looking around for great marketing strategies you can use to enhance the reach of your business, it’s easy to drown in a sea of suggestions. Everyone offers advice, and some of it’s good advice… and some of it’s not so good. What’s important is to find the right marketing techniques for you and your business. In my time in …
When it comes to running a scalable and successful business, you always want to be thinking about how to increase value, thinking up new and innovative ways to grow and solve problems that keep you stuck in the same place. In my experience running an accommodation business, I’ve come up against this problem time and time again, and have picked …
One of the biggest problems and learning curves that business owners and managers alike come up against is striking the balance between keeping customers and staff happy. In most cases, we create a methodology and practices that are client-centric, but that can jeopardise our relationship with our employees. Of course, you don’t have to be a genius to figure out …
As a business owner, you’re probably going to spend some of your time dealing with contractors to help your operations run as smoothly as possible. And while this is usually a pretty painless experience, you will run into difficulties from time-to-time. In my time in business, I’ve worked with contractors of all shapes and sizes. I’ve seen it work at …
