Need a little inspiration? Looking for a template or some tips on how to better utilise time and organise your business? Want to become a better leader? Today’s episode of That Bad Review checks all three of those boxes with a powerhouse of a guest, April Whiston. April is an ambitious entrepreneur, a business coach, a mother, and the owner …
5 Tips For Overcoming Adversity
Bad things happen. Bad things happen to good people. Bad things happen without rhyme or reason. It’s simply reality that we all have to accept. Bad things come in degrees – minor daily annoyances, more significant roadblocks or tremendously impactful things like the loss of a family member. On a recent episode of That Bad Review, I spoke with Tash …
5 Advantages of “Pay What You Want” Pricing
For holiday and caravan parks, pricing is one big aspect of a sensitive and seasonal marketplace balance that must be struck. Many different sectors of tourism have come up with different or more dynamic pricing models or practices, but caravan parks have often lagged behind. Tradition has trumped experimentation so far as the industry has been concerned, but that may …
Caravan Park Culture: The Power Of Kindness and Empathy
Let’s face it, some people like to put caravan parks into a box – stereotyping not only the people who run them but also those who visit them. Buying into these stereotypes is damaging because they’re mostly outdated and untrue. On a recent episode of the That Bad Review podcast, I chatted to Christie Hamilton about this exact issue. Christie …
TripAdvisor: The Essential Tool for Any Accommodation Business
As of February 2017, there were 2.8M Australians using TripAdvisor, bringing it in at number ten on the most popular social media platforms in Australia. This makes TripAdvisor one of the most used research tools for travellers when deciding their destinations. Making sure you have a listing you control is essential for anyone operating in the accommodation industry. Being in control …
The Local Community and Your Business: A Network That Gives Back
Being in a remote area of Australia, I know the importance of being an active member of the community our accommodation business is in. The people in our neck of the woods help to deliver a great experience to my clients. From the local cafes to the tour operators, we all rely on each other to ensure our businesses survive …
Getting onto Social Media and Conquering Your Fears
When I started getting my business on Social Media I started at zero. No likes, no followers, nothing. I knew that would change eventually as more people found the business online. When I look back where I started I know it wasn’t getting used to the technology or settings things up that scared me, it was putting myself out there. …
The Backlash Against Fake Review Culture
The Internet is littered with opinions. From forum comments to Youtube diatribes to Yelp reviews, separating fact from fiction is challenging; and if you’re in the hospitality industry, this deluge of opinions can have particularly serious implications for your business. One estimate says that around 90% of consumers check online reviews before committing to a purchase. This (among other …
If You’re Not Online, You’re out of the Race
Having an online presence should be your top priority in 2017. Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. In the tourism industry, this is an incredibly important factor to ensure you have high occupancy rates with your accommodation. Listed below are four free and paid …
Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think
Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …