9. April Whiston on Empowering People, Going All in on Your Dreams and Juggling Multiple Businesses

Need a little inspiration? Looking for a template or some tips on how to better utilise time and organise your business? Want to become a better leader? Today’s episode of That Bad Review checks all three of those boxes with a powerhouse of a guest, April Whiston. April is an ambitious entrepreneur, a business coach, a mother, and the owner …

TripAdvisor: The Essential Tool for Any Accommodation Business

TripAdvisor: The Essential Tool for Any Accommodation Business

As of February 2017, there were 2.8M Australians using TripAdvisor, bringing it in at number ten on the most popular social media platforms in Australia. This makes TripAdvisor one of the most used research tools for travellers when deciding their destinations. Making sure you have a listing you control is essential for anyone operating in the accommodation industry. Being in control …

The Backlash Against Fake Review Culture

The Backlash Against Fake Review Culture

  The Internet is littered with opinions. From forum comments to Youtube diatribes to Yelp reviews, separating fact from fiction is challenging; and if you’re in the hospitality industry, this deluge of opinions can have particularly serious implications for your business. One estimate says that around 90% of consumers check online reviews before committing to a purchase. This (among other …

If you're not online, You're out of the race

If You’re Not Online, You’re out of the Race

Having an online presence should be your top priority in 2017. Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. In the tourism industry, this is an incredibly important factor to ensure you have high occupancy rates with your accommodation. Listed below are four free and paid …

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …