The holiday booking wars have long been dominated by large online travel agencies (OTAs) such as Agoda or Expedia. But recently, they seem to be loosening their grip, and as technology evolves, new opportunities to compete are constantly being uncovered for smaller operators. At the heart of this struggle is, of course, the customers. In the past, many smaller properties …
Team Culture as an Asset in Your Business
In a recent article, I wrote about how you can attract and retain great staff for your business. I focused on empathising with your employees’ needs, creating a team environment and reward incentives. However, what I didn’t get into in any real detail was team culture. Team culture is intrinsically linked to that of your business, and that’s something I’ve …
Top Three Marketing Techniques That Everyone in Business Should Be Using … but That Most People Aren’t
When looking around for great marketing strategies you can use to enhance the reach of your business, it’s easy to drown in a sea of suggestions. Everyone offers advice, and some of it’s good advice… and some of it’s not so good. What’s important is to find the right marketing techniques for you and your business. In my time in …
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