11. Daniel Tilton on Facing Seasonality Challenges, Marketing Insights and Thriving in the Accommodation Industry

Today on That Bad Review Podcast I’m speaking with Daniel Tilton, CEO for Next Generation Holiday Parks, a ‘family multinational’ that owns and operates holiday parks in both Australia and New Zealand. Daniel is the strategic brain of the company, as well as overseeing day to day operations of our parks. This episode is nostalgic for me because it was …

Winning over International Tourists: An Easy to Replicate Formula

Winning over International Tourists: An Easy to Replicate Formula

Australia is a hot destination for international tourists. Up to the end of April 2017, Tourism Australia states that 8.46 million international tourists visited Australia. With such a huge variety of people coming to the country, figuring out the best way to engage with them before they arrive can be a challenge. Our park is located a 40-minute drive south …

Sustainable Experiences: Giving Guests What They Want

Sustainable Experiences: Giving Guests What They Want

The United Nations World Tourism Organization (UNWTO) has declared 2017 the year of sustainable tourism for development, and as such it’s little surprise that upwards of 65% of global travellers indicate they plan to stay at an eco-friendly hotel in 2017. Or that another traveler poll shows high value placed on ‘sustainable travel’ and ‘reducing environmental impact’. As what people …

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …

Inspiring Guest on Social Media

Inspiring Guests on Social Media

Social media revolutionised marketing, and the hospitality marketing game changed right along with this revolution. One of the key ingredients to hospitality marketing in the age of social media is user-generated content (UGC). This is essentially anything posted firsthand from a customer. It’s unlikely you need any convincing of UGC’s value, but here are a few snippets regardless. According to …

Aspects of Compliance That Most Businesses in the Accommodation Industry Overlook

Aspects of Compliance That Most Businesses in the Accommodation Industry Overlook

Keeping on top of compliance in your business may not be one of the most exciting aspects of managing your company, but believe me when I say that it’s one of the most important. And in my experience, it’s something that business owners often overlook. It’s not uncommon for people to have the mentality of, ‘that could never happen to …