Today on That Bad Review Podcast I’m speaking with Daniel Tilton, CEO for Next Generation Holiday Parks, a ‘family multinational’ that owns and operates holiday parks in both Australia and New Zealand. Daniel is the strategic brain of the company, as well as overseeing day to day operations of our parks. This episode is nostalgic for me because it was …
5 Tips For Overcoming Adversity
Bad things happen. Bad things happen to good people. Bad things happen without rhyme or reason. It’s simply reality that we all have to accept. Bad things come in degrees – minor daily annoyances, more significant roadblocks or tremendously impactful things like the loss of a family member. On a recent episode of That Bad Review, I spoke with Tash …
How to Avoid Burnout Working in the Accommodation Industry
Working in the accommodation industry, especially in holiday parks, means that you live and breathe your work. For most managers, the reality of becoming consumed with work is an ever-present concern, especially when you’re on call at odd hours, or even living on site with your guests. It can make it difficult to step away and take a much-needed break …
4 Easy ways to Implement SEO Tips for Your Website
Getting your business online is the best first step you can take to staying ahead of the competition. I outlined a few ways to do this in a previous article, but I want to expand on that information by going deeper into your company’s website – specifically search engine optimisation, usually talked about as SEO. SEO is one of the …
Winning over International Tourists: An Easy to Replicate Formula
Australia is a hot destination for international tourists. Up to the end of April 2017, Tourism Australia states that 8.46 million international tourists visited Australia. With such a huge variety of people coming to the country, figuring out the best way to engage with them before they arrive can be a challenge. Our park is located a 40-minute drive south …
Getting onto Social Media and Conquering Your Fears
When I started getting my business on Social Media I started at zero. No likes, no followers, nothing. I knew that would change eventually as more people found the business online. When I look back where I started I know it wasn’t getting used to the technology or settings things up that scared me, it was putting myself out there. …
Sustainable Experiences: Giving Guests What They Want
The United Nations World Tourism Organization (UNWTO) has declared 2017 the year of sustainable tourism for development, and as such it’s little surprise that upwards of 65% of global travellers indicate they plan to stay at an eco-friendly hotel in 2017. Or that another traveler poll shows high value placed on ‘sustainable travel’ and ‘reducing environmental impact’. As what people …
Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think
Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …
Inspiring Guests on Social Media
Social media revolutionised marketing, and the hospitality marketing game changed right along with this revolution. One of the key ingredients to hospitality marketing in the age of social media is user-generated content (UGC). This is essentially anything posted firsthand from a customer. It’s unlikely you need any convincing of UGC’s value, but here are a few snippets regardless. According to …
Aspects of Compliance That Most Businesses in the Accommodation Industry Overlook
Keeping on top of compliance in your business may not be one of the most exciting aspects of managing your company, but believe me when I say that it’s one of the most important. And in my experience, it’s something that business owners often overlook. It’s not uncommon for people to have the mentality of, ‘that could never happen to …