Transforming a transient client base into a thriving repeat community, industry awareness & catering to niche markets

Turning a passion into a career is a dream for many people, one that may seem impossible when stuck in the daily grind of life. The caravan and camping industry however, is one industry that offers a multitude of opportunities and an incredible network of individuals and organisations, that not only support everyday people to make life changing career transitions, …

Capitalising on mentorships, industry networking & emerging trends

The acquisition of Top Parks by Discovery Parks in 2018 resulted in the creation of Australia’s largest network of holiday parks. In this week’s episode we chat with Laura Cocking the Top Parks Business Development Manager (BDM) for WA, NT, QLD and Northern NSW. With Laura responsible for the business development for almost half the country, her understanding of the caravan and …

Holiday Park Life, the Importance of Travel & the Value of Virtual Assistants

Children of parents who operate holiday parks often learn the trade by default, never actually realising the opportunities the lifestyle presents until they spend time away from the industry. No one knows this better than Dan Fraser, owner operator of North South Holiday Park in Christchurch, New Zealand. In this week’s episode we chat with Dan about his life growing …

Why You Should Build a Better Service For Your Guests Through Personalised Experiences

Inchcolm is a unique building and justifiably is one of Brisbane’s treasured heritage-listed buildings. Designed by Eric P Trewern and built in 1930 by J. I. Green & Son, this four-storeyed building was used as medical offices for the region’s doctors. Fast forward to 1998, Inchcolm was converted into a 50 room hotel, whilst thankfully retaining many of the original features such …

Creating Exceptional Strategic Plans That Drive Your Business

When you started your business, you took those first few steps that put the business plan into motion and started inching things forward. But perhaps lately you’ve noticed that things have started to plateau and you don’t seem to be making much headway. You have a moderate amount of revenue coming in and have some guests, but things feel a …

Creating a Business Brand (That Guests Will Love)

Companies, like Hilton and Marriott, spend a lot of time and money in creating brands that are easily identified by their customers. Along with being easily recognised, branding allows these companies to create a sense of trust with their guests, which is another key element to their branding goals. Many small business owners I talk to understand that branding is …

Using Guest Reach out and Your Community for Growing Your Business

Working within the holiday industry, we want nothing more than for our businesses to flourish and grow. On a recent episode of That Bad Review, I spoke with Simon Owen, the CEO of Ingenia Communities – the leading Australian affordable community housing provider, predominantly aimed towards older demographics. Recently, they have been expanding their reach, and acquired a new revenue …

Coaching Through Adversity

Managing a team of people is not something for the faint of heart, it can be a grueling, difficult and a deeply stressful experience. As a manager, you have to coach several different people to their strengths and weaknesses. On top of that, each person in your team will have a different communication style and their own way of taking …

Taking Advantage of Automated Systems to Improve Business Functionality

There are so many things we could be implementing to create a more streamline and user friendly industry – not only for us, but for our customers too. On a recent episode of That Bad Review, I spoke with Shaye Illich, the business development manager at NewBook. She is an advocate for prosperity who sees the potential in the newer, …

Being an Available Boss

As a business grows there are two trends that will typically start to happen, things become busier and management requirements go up. These trends are tied to each other and will usually lead most business owners to a place filled with stress and anxiety.   To run a successful business, you need to be accessible to your team. This is …