There are three elements that will make your accommodation business better and help it to grow. Your services and your cash flow are two of those elements, and the third is feedback. Businesses that only focus on the first two elements won’t necessarily suffer as a result. They will, in all likelihood, do okay and experience moderate growth; however, those …
For holiday and caravan parks, pricing is one big aspect of a sensitive and seasonal marketplace balance that must be struck. Many different sectors of tourism have come up with different or more dynamic pricing models or practices, but caravan parks have often lagged behind. Tradition has trumped experimentation so far as the industry has been concerned, but that may …
Everyone wants to have employees who feel empowered to participate and make decisions in their roles. But how one achieves this is another question entirely. Often, things that can lead to a feeling of empowerment get cut from the budget or people pay lip service to ideas without proper follow-through. Other times, they simply don’t know which moves to make …
Let’s face it, some people like to put caravan parks into a box – stereotyping not only the people who run them but also those who visit them. Buying into these stereotypes is damaging because they’re mostly outdated and untrue. On a recent episode of the That Bad Review podcast, I chatted to Christie Hamilton about this exact issue. Christie …
No matter what industry you’re in, everyone at one time or another will get that bad review. And, of course, that bad review is the one that sticks in your mind. So, what should you do? What’s the best way to respond and how do you move forward? Read on to see what next steps you should take after reading …
The name of the game in hospitality is customer service! Attentive customer service can dramatically affect a guest’s experience with you… and your bottom line. It pays (literally) to pay attention to the customer service facet of your business because referrals are the best and cheapest marketing strategy. Follow these top tips and you will be on your way to …
Working in the accommodation industry, especially in holiday parks, means that you live and breathe your work. For most managers, the reality of becoming consumed with work is an ever-present concern, especially when you’re on call at odd hours, or even living on site with your guests. It can make it difficult to step away and take a much-needed break …
Getting your business online is the best first step you can take to staying ahead of the competition. I outlined a few ways to do this in a previous article, but I want to expand on that information by going deeper into your company’s website – specifically search engine optimisation, usually talked about as SEO. SEO is one of the …
Australia is a hot destination for international tourists. Up to the end of April 2017, Tourism Australia states that 8.46 million international tourists visited Australia. With such a huge variety of people coming to the country, figuring out the best way to engage with them before they arrive can be a challenge. Our park is located a 40-minute drive south …
As of February 2017, there were 2.8M Australians using TripAdvisor, bringing it in at number ten on the most popular social media platforms in Australia. This makes TripAdvisor one of the most used research tools for travellers when deciding their destinations. Making sure you have a listing you control is essential for anyone operating in the accommodation industry. Being in control …
