5 Ways Your Hotel or Park Website is Letting You Down

5 Ways Your Hotel or Park Website is Letting You Down

  Everyone’s had the experience. You’re planning a vacation, you’ve got your dates locked down and then you find the perfect place to stay. You eagerly click onto the property’s website only to be confronted by slow load times, broken links, blank pages, dysfunctional widgets and mobile incompatibility. These are all examples of a website flunking at its primary purpose. …

Hospitality Trends: The Social Messaging Gold Rush

Hospitality Trends: The Social Messaging Gold Rush

Research shows that social messaging is one of the fastest growing behaviors online today. This should come as little surprise with WhatsApp, Wechat, Viber and Facebook Messenger coming to dominate how much of the globe communicates. Look at the daily active user (the lifeblood of any application) totals for any of these platforms and you’ll find them consistently outperforming social …

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Why Airbnb Might Not Be as Much of a Threat to Small Hotels as You Think

Airbnb is everywhere. The company, which allows users to rent residential properties from people in most cities has gone mainstream. A few short years ago and this disruptive startup was on the outside, mostly unknown to the world. Times have changed. As of this writing, Airbnb has amassed some truly impressive statistics. An estimated 700,000 hosts in 191 countries, 2.3 …

Inspiring Guest on Social Media

Inspiring Guests on Social Media

Social media revolutionised marketing, and the hospitality marketing game changed right along with this revolution. One of the key ingredients to hospitality marketing in the age of social media is user-generated content (UGC). This is essentially anything posted firsthand from a customer. It’s unlikely you need any convincing of UGC’s value, but here are a few snippets regardless. According to …

In-Room Technology: What Do Your Guests Really Want?

In-Room Technology: What Do Your Guests Really Want?

As technology continues to change the way we live our lives, hotels around the world are utilising the newest in-room tech to wow their guests. At Hotel 1000 in Seattle, USA, electronic sensors have been implemented in guest rooms that can scan and determine if the room is occupied. This information is transmitted to a panel on the door which …

Going Digital: Why You Shouldn’t Resist the Internet Any Longer

According to figures released by StatisticBrain, 57 per cent of all travel reservations are made over the Internet. If your business isn’t online yet, that’s 57 per cent of potential customers  you’re missing out on. The world is going digital, and your business should be no different. But the Internet is a vast, mysterious place, and if you have no …