4. Christie Hamilton on Work-Life Balance, Embracing Caravan Park Culture and Leveraging Data

In this week’s episode of That Bad Review, I speak with marketing automation specialist, powerhouse cyclist and all-round adventurer, Christie Hamilton. Christie is a startup expert, and is currently director at the fastest growing Infusionsoft Partner in the world, Benelds – a small business automation consultancy that specialises in transforming businesses into modern machines through the power of technology.

Beyond talking about marketing and using data to greater effect, I spoke with Christie about her experiences in caravan parks across Australia, flexible working arrangements and how to find value in unknown places in your business.

Listen to the full episode to hear all of the above, plus things like:

  • Exercise as a mood leveller
  • Why caravan park stereotypes are often misguided
  • Leveraging your customer lists
  • The work-life balance
  • Leaving the rat race behind
  • The value in finding small business role models
  • Why a business doesn’t need to be a ball and chain
  • How Christie handles a remote staff
  • The benefits of using coworking spaces
  • Fascinating anecdotes from Christie’s travels
  • The power of ‘trail magic’
  • Christie’s ‘Wilson’ moment
  • The biggest miss for caravan park owners
  • How Airbnb can be emulated


Email: christie@benelds.com.au
The Indian Pacific Wheel Race