40. Cameron D’Arcy on Cultivating Five-Star Reviews, Building Buzz for Your Business and Turning Bad Feedback into a Net Positive

If you work in the hospitality industry, you know how beneficial it can be to hear about other people’s success stories.

Each Monday, join Adrian Easdown as he has enlightening chats with successful folks in the hospitality industry around Australia. If you’re involved in anyway way with caravanning, running a restaurant or working with any other sort of hospitality-based business, this podcast is perfect for you.

Our show this week features Cameron D’Arcy, cofounder of both Brightworks, a media production company and Sierra Escape, a luxury eco glamping destination in Mudgee, NSW. Besides being super successful, he’s pretty mindful about who he is as a person and the legacy he leaves as a professional.

Cameron is a young and hyper successful entrepreneur who has a lot to teach others about how he has nearly universal five-star reviews for his resort.

We also chat about:

  • Why your business absolutely needs good video and photography
  • Turning bad reviews into “ambassadors” for your business
  • Why Cameron doesn’t offer refunds to disgruntled customers
  • Industry awards and why you can’t afford to ignore them
  • Recognising good employees and keeping them
  • Cameron’s pet peeves in the accommodation industry
  • His favourite books and strategies for motivation/stress relief



Cameron D’Arcy — LinkedIn
Sierra Escape

Cameron’s Book Recommendations:

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
The Monk Who Sold His Ferrari: A Remarkable Story About Living Your Dreams
The Magic of Thinking Big
How to Win Friends and Influence People
A New Earth: Awakening Your Life’s Purpose