In February 2020, a Visitor Economy Bushfire Recovery Summit, was held on the South Coast of NSW, in the wake of a prolonged and devastating bushfire period. The event focused on sharing strategies to support communities through a locally-led recovery process. The event also provided a platform for attendees to communicate the needs of local and regional business owners.
Adrian was commissioned to capture key messages from the bushfire recovery summit. The content was produced into podcast episodes, highlighting actions business owners can take to stay informed, find support and rebuild.
Episode one of the podcast series begins with an interview with event host Sean Haylan, the General Manager of DSNSW. Sean explains the role of Destination Networks during crisis periods, and why locally-led recovery processes are key in rebuilding communities. Adrian and Sean talk about the readiness of local areas to welcome visitors, and how to reactive local economies.
Adrian also catches up with Steve Rosa, the Group Manager for Tourism & Economic Development at Destination Southern Highlands. Steve’s local government area was hit by two major fire fronts, severely impacting the region. Steve shares some great local initiatives that have been instrumental in the region’s recovery to date. He explains how local businesses in his community have worked together to put the Southern Highlands back on the tourist map.
Make sure you tune into the podcast episode to hear some really useful, practical advice for business owners, designed to assist during locally-led recovery periods.
Also discussed in this bushfire recovery summit episode:
- Different levels of assistance available
- Authentic communication and messaging
- Managing visitor expectations
- Tourism & Hospitality Industry as a major economic driver
- Taking advantage of promotional campaigns
- Proactive approaches to bushfire recovery efforts
Links to resources and additional information
RENSW – A central platform that hosts a range of bushfire recovery resources distributed by local, state and national organisations. The information collated on this website is available to assist in locally-led recovery processes. Visit the website for information and resources on available support, promotional campaigns and more.